The late, great marketing legend Gary Halbert said it best...
The #1 marketing advantage is...
a STARVING crowd.
In other words... prospects who are hot-and-ready-to-BUY whatever it is you are selling or promoting.
When someone realizes that they have a problem, need to find a solution, want to improve, remove or fix something... need to learn a new skill or they are simply looking to purchase a product type...
... What is the first thing they do?
(Hint: you and I do the exact same thing)
We head on over to Google and YouTube, type in a string of words and start searching for answers and solutions.
Everyone knows that Google is the king of search traffic... with YouTube being a close second.
So how can you get in front of all these potential buyers who you know need your product, service or offer?
Aha! I'm glad you asked.
It's all starts with you doing a little recon. To gather intel and better understand what makes your perfect prospect tick... what are they searching for on Google & YouTube? What is their age, gender, etc.
Lucky for you, I just wrapped up this JUMBO-sized blog post (packed with traffic-getting intel and tactics) that you can use immediately to attract highly-responsive buyers from YouTube and Google.
Here's a quick snapshot of what you'll uncover over the next few pages...
Step #1: Use YouTube Autocomplete
Would you like to know what the most popular (and highest search volume) keywords are in your niche?
Well, YouTube gives you that data. In fact, if you've done a search on YouTube, you've probably seen it without even realizing it...
See that list of suggested keywords that pops up in the above image?
Those are YouTube Autocomplete (or Autosuggest) keywords. YouTube collects the most popular (related) searches and displays them in order of importance.
The first 1-4 keywords on the list are golden -- the most popular keywords with the most highest search volume.
Go through your most popular seed keywords and then jot down the top 4 "Autosuggest" keywords that YouTube displays.
That should get you started with a dozen or more good keywords to optimize your future YouTube videos around.
YouTube Autocomplete is super useful, but there's another way to research even more great keywords using...
The Google Keyword Tool.
Let's dive in...
Step #2: Use The Google Keyword Planner
I know, the Google KP is kickin' it old school.
It still works great though!
Plus, I want you to pay close attention to a few things that you may have overlooked...
Rather than look for just keywords, we want keywords that meet the following 3 criteria:
1. Is there decent search volume and $$$?
2. Is it a "buyer" keyword?
3. Is it a "video" keyword?
2. Is it a "buyer" keyword?
3. Is it a "video" keyword?
Let's look an example...
Note: Once you login to your Google AdWords account, you can access the Google Keyword Planner under the "Tools" drop down menu as shown here:
When looking at the keywords within the Google KP, here are some things to look for:
›Tip #1: Focus on keywords that have an average monthly search volume of 300-25,000(ish)
›Tip #2: Focus on keywords that have Low to Medium competition (Low is best)
Tip #3: Whenever possible, focus on keywords that have a Suggested Bid Price of $1 or more
In the above screenshot, I sorted the Suggested Bid column and viewed the keywords with the highest bid price. If someone is paying $30.04 per click to advertise targeting the keyword "adwords management" do you think they are making money?
Darn right they are!
Unless they are a big brand (with deep pockets) who doesn't care about positive ROI when paying $30 per click.
(... not the world you and I live in, right?)
When researching keywords, keep in mind what the searcher's intent is.
For example, is the search informational: how to export adwords keywords, famous new york landmarks, how deep is the nile river
Or are they "buyer" keywords that are transaction or action based?
For example: buy calfskin wallet, gopro hero 4 review, best keyword software
See the difference?
By focusing on “buyer” keywords, you are reaching an audience that is in a prime state of mind to buy because they are digging for information on a possible solution before making a decision.
Here are some examples of buyer keywords:
- Product name + review
- Product type + comparison
- Product name + vs or versus
- best or top + product type
- buy or get + product name or type
- order or purchase + product name or type
- “Problem/Solution” keywords such as: cure, get rid of, stop, prevent, fast, fix + problem keyword (i.e. acne, bed bugs)
- How to or learn or lessons or tutorial type keywords
- Cheap or free shipping+ product name/type
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